Miele has unveiled its new Experience Centre in Chatswood in the heart of Sydney’s north shopping precinct.

Situated across the road from Chatswood Chase shopping centre, the 400 square metre store continues the national expansion of Miele’s experiential concept and follows the opening of the Bondi Experience Centre earlier this year.

Miele Australia leader of direct to consumer, Ben Curmi said, “We are excited to be opening our latest Miele Experience Centre in Chatswood. This retail store is a special one, not just because of the offerings, but because it has been designed with WMK Architects, who designed Miele headquarters in Hawthorn.

“This location is going to be a game-changer for the foodies and home chefs, providing a welcoming lifestyle environment for homemakers, renovators, and professionals alike.”

In a first of its kind, the Miele Experience Centre Chatswood is home to a Projects Apartment, a space dedicated towards the architect and design community. Showcasing the latest Miele appliances alongside Neolith stone benchtops, a butler’s kitchen and Stylecraft furniture.

The Chatswood store is also offering free live cooking and appliance demonstrations in a kitchen space for up to 12 guests, conducted by Miele’s Culinary Expert team.

The Miele Experience Centre at 298 Victoria Avenue, Chatswood is open seven days a week, in line with normal retail trading hours.