By Patrick Avenell

SYDNEY, NSW: Samsung has this morning declares its unbridled joy in the news that the 2010 State of Origin series will be broadcast in 3D. Currently the only supplier of 3D TVs to the market, Samsung is also expected to still hold that mantle when the first game is broadcast on 26 May 2010.

 “For anyone passionate about sport, 3D provides the ultimate stadium experience from the comfort and convenience of your own home,” said Samsung consumer electronics head of marketing, Mark Leathan.

“Being first to market, we will also be the first TV through which Australians can enjoy this 3D broadcast experience; a landmark occasion in Australian broadcasting history.

“More importantly, as consumers begin investing in 3D technology, this announcement should reassure them that there is significant interest from our local broadcasters in delivering 3D content experiences to the home.

“Anyone investing in a Samsung 3D TV today can be confident that there will be numerous ways of enjoying 3D content going forward; from movies on 3D Blu-ray, to 3D gaming on consoles such as Xbox and now 3D broadcast.”

Panasonic and Sony have both confirmed that they will not be adjusting their 3D TV release dates to avail themselves of this opportunity. Panasonic should be in the market to capitalise on broadcasts of Game 2 (16 June), but depending on when in July Sony releases its 3D range, it may miss out on the series altogether (State of Origin 3 is on 7 July).