By Martin Vedris

SYDNEY: Nilfisk is aiming to consolidate a premium image with the company’s latest lifestyle imagery incorporating premium rugs from Cadrys in a photo shoot at a beautiful exclusive home in Sydney’s northern beaches.

The images will be used across Nilfisk’s packaging, advertising, PR and will also feature on the brand’s website.

Cadrys premium Florence Broadhurst rugs were chosen to complement Nilfisk’s latest vacuums including the newly-released Combat Ultra, the Power Allergy and the Extreme range.

“Nilfisk were delighted that Cadrys came onboard for the shoot — the beautiful rugs that featured really added to the overall quality of the images and gives further credence to Nilfisk’s position at the top end of the floorcare market,” said Nilfisk-Advances sales and marketing manager, Kim Hiland.