LG Electronics Australia has strengthened its marketing team, confirming key appointments within the home appliances and B2B marketing divisions.
The announcement coincides with the release of LG’s local brand campaign, Rediscover Good, designed to better connect the brand, its products and values with consumers.
The first of these appointments include Shannon Tweedie as marketing manager for home appliances and Melissa Stellino as category manager for home appliances.
Tweedie has spent the past eight years at Samsung as marketing manager for home appliances. Prior to her time with Samsung, she worked for Zoo Republic as account director, as well as Sony and Canon in a variety of brand and marketing management roles.
Stellino brings an extensive marketing background having worked at Samsung as trade marketing manager most recently. Prior to Samsung, she was brand and product manager for GWA Bathrooms and Kitchens.
LG senior marketing manager for home appliances, Brad Reed has filled a newly created role, leading the marketing for all B2B categories, while category marketing manager for home appliances, Costa Avgerinos is now responsible for marketing in the air conditioning business.
In a statement shared with Appliance Retailer, LG Electronics Australia said, “These appointments will help us best support key growth categories, as well as provide the resources we need to strengthen our brand and deliver on the master brand strategy.”