Laurastar distribution partner Ironing Systems Australia, has entered into an agreement with Sampford IXL to exclusively handle the wholesale sales agency within the SDA retail space, in Australia, effective 30 January 2017.



Ironing Systems Australia, managing director, Dino Scaramuzzo said Sampford IXL will bring a wealth of industry knowledge, knowhow and resource when it comes to furthering the Laurastar exposure within Australia’s premium retail outlets.“Laurastar has a long history within the Australian retail and consumer space, and we look forward to developing this further with Sampford IXL.  With over 100,000 Laurastar steam stations and ironing systems sold over the last 20 years in Australia, we have built a very loyal customer base. Partnering with Sampford IXL is the next step in expanding the distribution of the brand to make it more accessible to a wider group of consumers,” he said.

Sampford IXL chief executive Chris Dickins said: “we are very excited to take on the Laurastar agency, and working with Dino and his team in delivering the Laurastar experience to both our retail partners and consumers alike. Laurastar offers premium design and advanced industry leading technology within the garment care category. We see Laurastar fitting in well alongside our existing stable of iconic premium brands IXL, Cannon and iRobot”.