By Patrick Avenell
Sunbeam has announced that it has returned as a major sponsor of MasterChef Australia. The first three seasons of MasterChef have been phenomenally successful, with the show regarded as the most successful TV series of the 2010s.
“Our involvement with MasterChef Australia allows us to take Sunbeam products into the homes of consumers and demonstrate the appliances in action,” said marketing manager Nicole Crowley.
“We’ve found in recent years that product sales increase during programs such as MasterChef Australia. Our association allows us to showcase our products in the best location, the kitchen.
“This partnership has had a positive impact on our sales and marketing programs in recent years and this demonstrates the direct influence that an association with programs such as MasterChef have on the Sunbeam name: it is so much more than brand awareness.”
Crowley said this sponsorship will involve 13 products in the range, including the Planetary Mixmaster, Blender and Food Processor from the Cafe Series, as well as the FoodSaver and StickMaster Pro.
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Sunbeam is also the sponsor of Channel Seven’s My Kitchen Rules cooking program.
“Earlier this year, Sunbeam was the small appliance supplier on My Kitchen Rules and just as on My Kitchen Rules, we believe Sunbeam products will become a vital ingredient for contestants on MasterChef Australia,” said Crowley.
“The show gives us another platform to highlight our great range of products, as well as their diversity and ease of use.”
And you can check out Channel Ten's promo for the new season here: