Curved OLED TV line-up expands with Australian first.

High demand for LG OLED TVs in the Australian market has pushed LG’s flat panel 4K UHD OLED TV into retail stores sooner than expected. Offering a powerful combination of 4K Ultra High Definition and OLED technologies in 55 and 65-inch versions, the EF950T is also the first LG TV in Australia to be HDR (High Dynamic Range) compatible.

LG Flat OLED TV

The EF950T offers a viewing experience with perfect black and vivid colours. The EF950T series also comes with webOS 2.0 for simple Smart TV navigation; a six-step Ultra HD Upscaler that maximises resolution quality of available source content; and rich premium sound by harman/kardon®.

LG Home Electronics marketing manager, Grant Vandenberg said, “We have been asked by many consumers when a flat screen OLED TV will be available from LG in Australia. Now, with the EF950T, it’s here. We’re giving people the choice – flat screen or curved screen OLED TV.

“Australian consumers have shown a real appetite for OLED TV technology and we estimate there’s going to be high demand for this new EF950T series in particular. When we launched our flat screen OLED in the US last year, we saw a significant increase in total LG OLED sales.”

“We really encourage consumers to go into stores and take the OLED Challenge by comparing LED/LCD TVs, which have a backlight, to LG OLED TV which has no backlight. It’s something we believe you really need to see for yourself to appreciate the OLED difference,” added Vandenberg.