Groupe SEB has extended its partnership with Nescafé Dolce Gusto to become the distributor of its coffee machines in Australia and New Zealand under the Krups brand from 2024.
Groupe SEB has been Nescafé Dolce Gusto’s machine partner in several global markets for 17 years since the Nescafé Dolce Gusto system’s inception. The local agreement is expected to bring more innovation in portioned coffee, further strengthen the Nescafé Dolce Gusto brand and reintroduce the Krups’ coffee experience to Australasia.
“We are delighted to announce our partnership with Nescafé Dolce Gusto in Australia and New Zealand,” Groupe SEB managing director for Australia and New Zealand, Joe Tizzone (pictured) said.
“Nestlé has long been an iconic household name, while Krups is an emblematic brand with a strong expertise in the coffee experience. We look forward to working closely with Nescafé Dolce Gusto to bring retailers and consumers exciting and innovative products as we make a lasting impact on coffee enthusiasts and households across Australia and New Zealand.”
Nestlé Oceania general manager – coffee and dairy, Martin Brown said, “We’ve long admired Group SEB’s reputation in driving innovation and success for the Nescafé Dolce Gusto brand globally, so to be able to announce a local partnership to help deliver our next stage of growth is truly exciting. We look forward to sharing further details of this partnership and together driving a strong and sustainable expansion in the portioned coffee category.”