Fuss-free styling that achieves smooth and shiny hair that lasts a whole day – yes please!

But how? Enter the ghd Chronos; the latest beauty innovation and most advanced styler by ghd. Marketed as the ‘holy grail of hair styling’ the ghd Chronos represents over 22 years of understanding and mastering heat styling.

I’ve been a loyal user of ghd straighteners ever since I was allowed to straighten my hair as a teen, and I’ve used the same OG ghd straightener for about six years and it (almost) works just as well as the day I bought it.

I’ve borrowed a range of other hair straighteners from friends (when mine wasn’t on hand) and none of them have even come close to the performance of my ghd.

As a huge brand advocate, I was thrilled to have the opportunity to get hands-on with the new ghd Chronos to see if it lives up to the hype and its more expensive price tag – a $130 premium on the ghd Platinum+.

The first thing I notice when unboxing the ghd Chronos is its lightweight design and maneuverability (thanks to a rotating power cord), which help make your hair styling routine effortless.

Plug it in, turn the power button on (located inside the casing) and it’s ready to use in just 20 seconds. For added safety, the Chronos goes into sleep mode after 10 minutes of inactivity.

Featuring breakthrough HD motion-responsive technology, an intelligent algorithm identifies how you’re using the tool to optimise heat and power delivery – sleek and smart!

It recognises your styling motions and reacts by delivering the right amount of power into the plates to maintain the optimum temperature of 185°C to reduce the risk of overheating the hair and causing extreme heat damage. Better heat consistency equals superior results whether straightening or curling, styling fast or slow, taking small or large sections.

I don’t know about you, but I’m usually in a bit of a hurry when styling my hair, and it’s great to see the Chronos achieve my desired hair style in a matter of minutes.

The Chronos transformed my hair in just 10 minutes!

Leveraging the latest generation ceramic heater, the Chronos promises one stroke styling that lasts 24 hours – and I can vouch for this. Having straightened my hair for a night out at 6pm, I wake up the next morning without a strand out of place and it stays this way into the evening.

One stroke styling is made possible with ultra-gloss floating plates that deliver up to 85% more shine, two times less frizz and three times more protection against breakage. What more could you want?

For those who prefer curls and waves, it’s as simple as a tilt of the hand with the re-engineered wishbone hinge and smooth rounded barrel.

The Chronos is the most expensive in the ghd range but it’s worth every penny, especially for those who style their hair daily – or even weekly. Its advanced technology makes styling easier, faster and better for your hair.

The ghd Chronos is now available in black and white for RRP $465 in the select salons, department stores and ghdhair.com.