Sunbeam is electrifying the airwaves this week to promote its Sleep Perfect heated blanket range, buying media across the leading FM channels in Sydney, Melbourne and Adelaide.
The advertisement compares a standard bed to a horror film, contrasting that with the Kokomo-esque tropical beauty of a bed that has been pre-warmed by a heated blanket.
The ad will run on 2Day FM, 2WS and Nova in Sydney; Triple M, Mix and Nova in Melbourne; and Mix, Nova and SAFM in Adelaide. The standard campaign length is three weeks, though one station in each market will be playing the ad for six weeks.
The premium Sunbeam heated blanket is the Sleep Perfect Wool Fleece range (queensize, BL5651, RRP $349).