The latest chapter in the bamix story sees the introduction of the bamix cordless immersion blender.
On 6 March 1950, the Swiss engineer Roger Perrinjaquet invented a completely new type of kitchen appliance. The brand bamix was born, an abbreviation of the French ‘battre et mixer’ (to beat and mix).
Since then, bamix has stood for innovation in food preparation. As a traditional Swiss company with its HQ and production based in Switzerland, bamix has been impressing generations of kitchen adventurers and professionals with reliable and elegant hand blender support since 1954.
Over the last two decades in particular, the company has been able to establish itself from a small market niche supplier to an internationally renowned brand. There have also been many imitators over the years, however bamix has maintained its vision that has seen them hold market category leadership as a quality product.
The latest chapter in the bamix story sees the introduction of the bamix cordless immersion blender. Bamix has spent several years perfecting the product, as there are several points to consider when it comes to the design of cordless electrical products, and as winner of the Australian Good Design Awards in the category of Product Design / Domestic Appliances, this has certainly been achieved.
The bamix Cordless Plus will be the first model available in the market from October 2023 with additional models available in 2024.