Fisher & Paykel CEO and managing director, Stuart Broadhurst will step down from his role and Fisher & Paykel chief commercial officer and board director, Daniel Witten-Hannah will become his successor, effective 1 January 2020.

The company said the change is part of a planned transition that will bring continuity to the business and leadership team while ensuring Fisher & Paykel remains on track to become the number one luxury premium appliance brand globally.

During his 10-year tenure, Fisher & Paykel experienced significant growth, underpinned by the execution of its global premium strategy.

Commenting on his departure, Broadhurst said the development of the brand globally has been impressive, not only in new product offerings but in the delivery of a premium brand experience at every touchpoint.

“It is testament to the strength of our brand and culture that we attract the best talent available, not only in our home markets of New Zealand and Australia, but across the globe. Today, with the foundations for a global premium brand well established, the capability now exists within the business, and the support of the Haier Group we are ideally placed to accelerate our strategy.”

In other Fisher & Paykel news, chief operating officer, Ben Normoyle has been promoted to executive vice president – sales and will relocate to New Zealand in February for his new role. He will also travel to Australia and the United States as part of his role.

Normoyle will be responsible for sales conversion and performance for the USA, Australia and New Zealand operations, as well as the retail experience and global sales training aspects of the business.

Former Breville executive, Jeremy Sargeant will replace Normoyle as COO in Australia. Over the last eight years, Sargeant has held managerial and directorial roles for leading small appliance brand Breville Group and work apparel brand Bunzl Safety. Most recently, he has built a strong market presence for Kitchen Homewares Australia, as its co-founder and owner.

During his tenure as general manager of Breville Group Australia, Sargeant was responsible for Breville’s transition from mass market to a truly premium appliance brand.