By Claire Reilly

Hisense is the latest brand to launch into the laundry category, with the Chinese company announcing the imminent launch of two new washing machines for the Australian market. The 6.5-kilogram and 9-kilogram capacity machines will join Hisense’s existing stable of products, which currently includes refrigeration and TVs, and will be launched into the local market in June.

“Hisense Australia is proud to enter a new category with two washing machines that offer premium features,” said Andre Iannuzzi, head of marketing, for Hisense Australia. “The washing machine has come to be a standard appliance in every Australian home, we are excited to introduce two models that offer consumers a host of options and Smart features with energy and water consumption in mind.”

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Coming in under the $1,000 price point, the 6.5-kilogram Front Loader (HWFR6510, RRP $699) and the 9-kilogram Front Loader (HWFR9012V, RRP $899) both feature what Hisense bills as 360° Smart Wash Technology which detects washing conditions, and adjusts wash time, water and power usage, load balancing and detergent levels to optimum levels.

The 9-kilogram model also features inverter motor technology “so more efficiency and less noise during wash cycles can be achieved”.

“The digital inverter motor uses less energy than motors found in conventional washing machines and allows accurate control of speed and torque without sacrifice of its efficiency,” said Iannuzzi. “Inverter motors are brushless and do not employ electric contacts subject to wear;  having few parts they are robust and reliable over a long maintenance free lifespan.”

Both the 6.5-kilogram HWFR6510 and the 9-kilogram HWFR9012V will be launching into Australian retail in “early June”.

Hisense's new 9-kilogram front loader.