To take ownership of floorcare category.

Electrolux has appointed a new national sales team for home care and small domestic appliances, headed by general manager, Julian Huitfeldt and supported by recently appointed marketing manager, Jodi Snyman.

Huitfeldt joined Electrolux Floorcare in Melbourne in 2004, before working in the global head office in Stockholm in business development. His role as general manager for the past 12 months has seen him move into the Sydney head office, reporting to Electrolux Asia Pacific small appliances senior vice president and managing director, Ramon Sarriego-Billar, who is based in Singapore.

Snyman has been with Electrolux for seven years and has held various marketing and product management roles with Electrolux in South Africa, and more recently Sweden. She will support the sales team and drive the marketing activities for upcoming product launches.

“We have spent much time and energy assembling a focused and passionate sales team that are ready to help our trade partners grow their floor care business with Electrolux in 2018. Our priority is to take real ownership of the floorcare category and over deliver on our trade partner’s expectations. We are open for business and excited about what we can achieve as a team, and with our trade partners,” Huitfeldt said.


Kelly Banfield leads the team with almost a decade experience with Electrolux home care and SDA, complemented by Adrian Austin of X-Sell agencies who has also worked with Electrolux home care and SDA for many years. Both David Nock and Robert Lau recently joined the team, coming from The Good Guys Castle Hill and Caringbah respectively, brining valuable shop floor knowledge and experience.

David Nock (Account Manager), Adrian Austin (agent), Kelly Banfield (Senior Account Manager), and Robert Lau (Account Manager)


David Mundy leads the team, after both representing Electrolux with Bradlaw Agencies, and working for The Good Guys in Darwin. Jessica Damian has been with Electrolux home care and SDA for two years, coming across from Harvey Norman. Both David and Jessica bring retailer specific knowhow.

Jessica Damian (Account Manager) and David Mundy (Senior Account Manager)


Alana Kessel leads the WA team, having represented Electrolux Major Appliances for both in sales and administration for over a decade. Emma Brown has joined Alan to complete the WA team, coming from a hands on Electrolux sales administration background.

Emma Brown (Account Manager) and Alana Kessell (Senior Account Manager)


Tony Weston has been with Electrolux sales for over two decades both in major and small appliances in SA. He brings a wealth of local market knowledge to the team.

Tony Weston (Account Manager)


Alex Dosen has recently been promoted to field sales manager, leading the national team. Alex’s former role of leading the QLD team is yet to be filled. Also representing QLD is Scott Pattison who has years of experience across several floor care brands, and Trish Isaac who has worked with Electrolux floor care for over a decade.

Alex Dosen (National Field Sales Manager),  Trish Isaacs (Account Manager), Scott Pattison (Account Manager)