By Martin Vedris

SYDNEY, NSW: With the world focused on energy savings, and many consumers indicating that low energy consumption is a factor when purchasing small appliances, Tefal is promoting its energy credentials in a new campaign.

“Tefal’s focus with Quick Cup is to strongly communicate the energy saving message” said Groupe SEB marketing manager, Filiz Bensan.

“Quick Cup saves up to 65 per cent energy compared to a standard kettle because you only heat the amount of water you need, within seconds.”

Commencing 1st September, consumers who purchase a Quick Cup can redeem a gift pack which contains four mugs and Lipton Green Tea valued at $49.95. Those consumers will also have the opportunity to win a 5 night Eco-Holiday adventure at the Daintree Eco-Lodge.

Quick Cup will also be supported with TVC as well is in store POS communications.