Email your pics and thoughts to info@current.com.au – We're on Twitter: @Current_AR

Reports are emerging that a Harvey Norman store in Penrith has caught fire. Firm information is not yet available, though Current.com.au understands a truck loading goods at the store either caught fire or caused the fire.

A senior member of Harvey Norman's head office said all staff and visitors at the store are safe and well.

The following image was posted on Twitter, by a witness who said, "Harvey Norman Penrith is on fire".

This photo was posted on the NSW Incident Alerts Facebook page:

@JaseAURadio tweets: "Fire trucks are heading down M4 to Penrith to fire at Harvey Norman Jamiesontown. Please stay in left lane"

@2UEDrive tweets: "30 fire trucks are making their way down the M4 heading to the fire at Harvey Norman Penrith"

@jamespbrady tweets: "Penrith Harvey Norman is up in flames! I'm driving past it right now. There's a huge column of smoke above it."

@nswincidents tweets: "Harvey Norman at Penrith is fully involved in fire. The building could soon collapse. Mulgoa Rd is closed…"

@glen_ tweets: "Penrith right now! Doesn't look good!"

@Tzarimas tweets: "There's a big fire in the loading dock & back section of the Harvey Norman store on Mulgoa Road at Penrith. The complex has been evacuated"

@nswincidents tweets: "Fire, Penrith: M4 Eastbound On/Off Ramps to Mulgoa Rd is closed due to heavy smoke. Significant delays on the M4…"

@smhhttps://twitter.com/#!/smh has tweeted the following picture:

'Tasha' has just emailed us to say: "Me and my sister were in this store within an hour of it burning. I cant believe it. And we paid for a lounge that is being delivered tuesday. Omg!"

@nswincidents tweets: "Fire, Penrith: Local Residents are advised to keep all windows and doors shut, and keep children and pets indoors…"

@wattsy69 tweets: "Mulgoa Road Penrith", with this image:

1704: Current.com.au has just spoken to a senior staff member at Harvey Norman's head office who says that he's been told that all employees and visitors at the store are safe. He hopes for 100 per cent confirmation on this news shortly.

@WoodNicola tweets: "Crews still on the scene in Penrith with a fire at Harvey Norman on Mulgoa Rd, lots of traffic around and on the M4 as a result"