Building on the recent opening of the Sydney Coffee Lounge, De’Longhi is inviting consumers to trial and experience its coffee machines at its latest pop-up activation at Pitt Street Mall in the heart of the Sydney CBD.

The pop-up showcases a large 85-inch screen promoting De’Longhi’s global campaign featuring brand ambassador, Brad Pitt and highly successful PrimaDonna Soul fully automatic coffee machine.

A range of De’Longhi’s fully automatic coffee machines are on display including the Maestosa, PrimaDonna Soul and Dinamica Plus, as well as manual coffee machines including the La Specialista Maestro, Prestigio, and Arte.

“After prolonged disruption from Covid-19 over the last two years, it’s fantastic to be able to engage people and showcase our fully automatic and manual coffee machines,” De’Longhi trade marketing manager, Sean Doherty said.

De’Longhi promoters are on hand to answer any questions for consumers to better understand the range. Consumers are also able to enjoy the coffee cart open daily between 10am and 3pm.

For those who wish to continue their coffee journey with De’Longhi, they can visit the De’Longhi Sydney Coffee Lounge at 30 Ebsworth Street, Zetland seven days a week.  

The pop-up activation is live until and including Sunday 28 November 2021.