De’Longhi has launched its first international campaign featuring new global brand ambassador, Brad Pitt and directed by Oscar-winning director, Damien Chazelle (La La Land). It marks the biggest ever marketing investment from the brand.
The campaign follows Pitt in a classic ‘day-in-the-life’ style story from purchasing coffee beans to riding around Los Angeles on his motorbike until he arrives home to relax with a coffee.
In Australia, the TVC will air from this evening with a sponsorship on Weekend Sunrise over the next two weekends.
De’Longhi Australia marketing director, George O’Neill said, “Brad’s passion for coffee, combined with his love for architecture, design and art, positioned him as the perfect ambassador and somebody who truly reflects the De’Longhi brand and our values. We are so excited to have Brad join us and this marks a milestone for our brand.”
Commenting on his partnership with De’Longhi, Brad Pitt said, “To me, coffee is not just a drink. It creates connections, it allows you to carve a moment for yourself; to pause and enjoy the moment. I find this ability to stop, appreciate the moment and life in general – to be typically European and to me – truly inspiring.
“De’Longhi’s attention to detail makes me appreciate the brand even more. That sort of thoughtfulness is a distinctive value of Italian design – how you design something for the people who are going to experience it: certain details that might not be immediately obvious, but in the end have a profound effect on you and your life.”
In addition to the brand campaign, De’Longhi is releasing the La Specialista Arte coffee machine (pictured above) featuring eight grind settings and three infusion temperature levels for full control over the coffee preparation process and the ability to adapt to any variety of beans and their level of roasting.
Inspired by professional barista tools, the La Specialista Arte comes with a premium barista kit that includes a professional tamper, a tamping mat, a dosing and tamping guide, a milk jug and two sizes of single-wall filters up to 20 grams.
Australia is the first market to launch the machine which is now available for RRP $799.