CHiQ has been announced as an official partner for the St George Illawarra Dragons NRL team for 2024 and 2025. CHiQ will be the club’s official consumer electronics and whitegoods supplier.
In return for their support of the Dragons, the CHiQ brand logo will be displayed on the front panel and one rear panel of the men’s team shorts and signage will be displayed at home games, as well as digital advertising on online channels.
Commenting on the partnership, CHiQ general manager, David Esler said, “We’re pleased to partner with the Dragons to promote our brand to Australian consumers through rugby league. The Dragons have great ambition and are working hard to be the number one team in Australia.
“CHiQ is a brand with ambition to become a household name so the Dragons are a great partner for us to work with to improve our brand recognition and value.”
Dragons CEO, Ryan Webb welcomed CHiQ to the club, stating, “CHiQ’s products are truly world-class, and we’re thrilled to contribute to the development of their brand in the Australian market. We value their trust in us as a club and eagerly anticipate cultivating a strong partnership over the coming seasons.”