Amazon is a long-time supporter of using open technology standards to give customers more choice over the devices and services they use in their homes. As a founding member and key contributor to the Matter standard, Amazon announced Matter Casting, which enables customers to cast content to Fire TV and Echo Show 15 devices directly from supported streaming apps on iOS and Android.

Customers can begin watching a movie or browse shows from Prime Video on their phone and cast it to a compatible Fire TV device or Echo Show 15 – an industry-first demonstration of implementing Matter Casting.

“We are excited to work with Amazon to bring Matter Casting to the STARZ app. Matter has been easy to integrate and will provide even more options for customers to enjoy our extensive collection of original series and popular films on their device of choice,” STARZ president of domestic networks, Alison Hoffman said.

Matter Casting is available now for customers who want to cast Prime Video content from iOS and Android devices to Echo Show 15. It will be coming to compatible Fire TV devices in the coming months, including smart TVs from Panasonic with Fire TV built in.