Catch.com.au chief commercial officer, Jason Bagg has taken on an expanded and newly created role as chief marketing and commercial officer to lead the marketing team and look after customer strategy and loyalty programs.
Bagg joined Catch in early 2020 and has been instrumental in building the marketplace’s growth strategy and success to date. The newly created role will allow Catch to form an end-to-end view of the customer journey with teams working together to further strengthen its customer focus and provide an enhanced customer experience.
Bagg’s appointment coincides with the recent launch of a refreshed ‘Everyday Aussies’ TV campaign and he will be responsible for continuing to grow and develop the Catch brand.
Speaking to his new role, Bagg said it has been a fantastic experience to see the brand grow over the past year and a half. “I am looking forward to doubling down on our commitment to our customers, investing in Catch’s brand and leveraging data and analytics to create a world-class online shopping experience for all Australians.”
Bagg started his career in investment banking at Macquarie and his expertise lies in market analysis and business development. As the company’s first employee in Melbourne, he was a founding team member of Uber’s Australian operations and its local launch in 2013.
Since then, he has continued to work with highly successful founders and management teams in investment and strategic advisory roles.