Bunnings has received the ‘Best of the Best’ award in the 2024 Roy Morgan Trusted Brand Awards for the first time and won the Retail category.

Consistently ranked among the top three most trusted brands in recent years, Bunnings has maintained high levels of trust even as other formerly trusted brands experienced significant declines in their rankings.

Samsung was named the winner in the Consumer Products category and Apple took the win in the Technology category, while Kmart came out on top in the Department and Discount Department Stores category.

Roy Morgan CEO, Michele Levine said the Roy Morgan Trusted Brand Awards recognise 20 of Australia’s most trusted brands which have maintained consistently high levels of trust, and negligible levels of distrust, during a period of significant economic challenges.

“The last few years have provided plenty of ‘trials and tribulations’ for Australians with the pandemic quickly followed by a period of soaring inflation and rising interest rates, which remain at 13-year highs,” she said.

“The intricately related, but vastly different issues, thrown up by these two distinct periods have produced many ‘winners’, and ‘losers’ – and not always the same brands for both periods – and trust, and distrust, in leading businesses and brands has waxed and waned over the last four years.

“It takes a special type of business to nimbly negotiate different circumstances and this year’s ‘Best of the Best’ Most Trusted Brand Award winner, Bunnings, has certainly proven nimble and ready for any challenge that arises. Bunnings has been firmly ensconced in Australia’s top three most trusted brands throughout this period and as others have fallen has emerged as a clear winner.

“One of Bunnings’ most successful policies is providing the lowest prices with the famous advertising line ‘If you happen to find a cheaper price on a stocked item, we’ll beat it by 10%… lowest prices are just the beginning’.

“This policy has clearly worked – and continues to work – cementing the high levels of trust in the company with Australians saying they have ‘always been proactive in providing advice and customer service’, and that ‘staff are friendly’. I have ‘never had a problem when returning products’ and they have ‘a wide range of products all under the one roof with staff that are always willing to help’.”