Bing Lee has held an event for 180 suppliers, customers, architects and designers, to officially open the Signature Appliances showroom in Willoughby on Sydney’s lower north shore. Signature Appliances is part of the newly created Bing Lee Premium Brands division, which also incorporates the La Cornue boutique in Surry Hills and Miele Centre in Drummoyne.
The Signature Appliances showroom measures around 850 square metres, showcasing a selection of brands including Smeg, Neff, Miele, Asko, AEG, Electrolux, Westinghouse, Vintec, Fisher & Paykel, Bosch, Blanco, Franke, KWC, Falcon, Liebherr, Monolith, La Cornue, Falmec, Sirius, Capital, LG and Hitachi.
A state-of-the-art demonstration kitchen is complemented by a wine/function room and 300 square metre outdoor deck with built-in BBQs and active outdoor cooking. The deck also doubles as a dining area for customers and for trade events.
The Signature team is led by Leo Lis who heads up the Premium Brands division and Alexis Lovell is the Willoughby showroom manager, bringing a strong track record of managing appliance showrooms across the country.
Feature image: The Lee family (L to R): Joshua, Jasmine, Yenda, Jordan, Lisa and Lionel Lee; Missing: Jesse Lee.