By James Wells

SYDNEY: NEC Computers today announced it has formed an agreement with Retravision to promote and sell its range of desktop and notebook computers nationally.

NEC joins other preferred suppliers from the information technology category including Toshiba, Acer, Samsung and HP which is distributed by Ingram Micro.

“In a continuing expansion into the IT arena in Australia, NEC has announced that Retravision Stores nationwide will be promoting and selling NEC computer products from August/September 2006,” the company said in a statement.

“We are very excited about expanding our presence in Retravision stores,” said NEC Computers Australia general manager – sales and marketing, Tim Falinski.

According to Falinski, NEC has been the number one selling brand of PCs in the Japanese market for over 20 years.

“We see huge potential for brand growth in Australia through this partnership,” he said.

According to NEC Display and Home Group general manager – sales and marketing, Charles Carter, the addition of the exciting range of computer products to NEC’s large range of audio visual and Whitegoods products already available from Retravision will strengthening an already strong 30 year business partnership.

“This partnership would offer a whole new customer experience to wider customer segments, with better service and support. The key benefit is that consumers are able to experience the NEC technologies first-hand through touch-and-feel.”

Retravision Australia CEO Keith Perkin told that he is pleased to have NEC on board as an IT supplier.

“The real benefit for us is that we already have a strong relationship with NEC’s consumer sales force. We see this as another opportunity for us to build on those relationships,” Perkin said.

“The NEC sales force has now been trained to sell IT product to our stores, and it will become a new product line for our retailers.”

NEC won the audio visual supplier of the year award at the Retravision national semiar in Los Angeles in 2004.