Makes debut at Hi-Fi Show.
West Australia headphone brand, Audiofly has launched into China, with the debut of its custom-made In-Ear Monitors at the recent Shanghai International High-End Hi-Fi Show (SIAV).
The Audiofly Custom IEM Program will provide musicians, audio engineers and audiophiles increased comfort and ergonomics. The dedicated service follows feedback and high demand from musicians for the brand to offer custom moulds. In addition to the custom range, Audiofly also previewed its wireless Bluetooth headphones with upgraded product and packaging designs.
Audiofly flew out local artist Sydnee Carter to perform at the Audiofly showroom throughout the exhibition. Carter is part of Audiofly’s Mates on Stage program, an initiative that supports local artists.
Having already established a presence in Europe and parts of Asia, SIAV marked the brand’s growth into the Chinese market after a soft launch in previous years.
Audiofly international sales manager, Matt Rowett said, “We want to buck the trend of electronics just coming one way, from China to Australia, and show that we can develop an exciting business through a key point of difference, personalisation and Australian innovation.
“After an initial soft launch in China back in 2016, we saw huge potential in this important market and have spent the last year laying the groundwork for this. We first set out to provide professional musicians with a superior listening experience, and we’re excited to not just take our product offerings to the next level at SIAV but also embark on our goal to grow into China as an Australian business.”
Perth singer-songwriter, Sydnee Carter performed at the Audiofly showroom