By Claire Reilly
Electrolux Small Appliances has positioned itself as a new player in the coffee machine category, announcing today that it will be launching a capsule coffee machine range in association with Lavazza.
Until now, Electrolux has only distributed floorcare products as part of its small appliances offering. However, the company will be launching its Lavazza A Modo Mio by Electrolux range in April, with a premium and a classic capsule coffee model, both of which will be available in a selection of colours, and will work with existing Lavazza A Modo Mio capsules.
Speaking about the new range, John Mahar, managing director of Electrolux Small Appliances Australia said the extension of the brand’s range represented a strong extension of the Electrolux brand.
“Electrolux is a leader in designing innovative and thoughtfully designed stylish products across floor care, major kitchen appliances and laundry appliances,” said Mahar. “It is a natural evolution for us to extend our home appliance offering based on our design expertise and consumer insights across these benchtop areas of the home.
“We believe that our design innovation, combined with Lavazza’s passion and expertise for espresso coffee, is a perfect match and are very proud that the Lavazza A Modo Mio by Electrolux will be the first of our small appliance offerings.
“Late in 2012, some more Electrolux small appliances will be launched and available for our discerning Australian consumers.”
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The capsule machines have already been launched in Europe, and Australia will be the first country outside this region to launch the machine.
The range includes the Lavazza A Modo Mio Premium by Electrolux (RRP $399) available in Piano Black, Silver and Frosted Almond, and the Lavazza A Modo Mio Classic by Electrolux (RRP $349), available in Love Red or Granite Grey.
The automatic machines feature LED lighting, adjustable coffee spouts, and standalone or integrated milk frothers, and are compatible with eight Lavazza A Modo Mio coffee blends. A starter kit of 24 Lavazza A Modo Mio coffee capsules is included with machines, and a $50 cashback will be available on machines from late April to 3 June 2012.
The Lavazza A Modo Mio by Electrolux coffee machines will be available nationally from Harvey Norman, Myer, The Good Guys stores, and on the Lavazza online store. They will also be sold in Lavazza Boutiques in Myer’s George Street (Sydney), Bourke Street (Melbourne) and Chadstone (Melbourne) stores.
The new Lavazza A Modo Mio Premium by Electrolux capsule coffee machine (in Frosted Almond).