ASKO Australia sales director, Rob Butchatsky, has explained the details behind the recently announced 10-year warranty plus 10% off appliances promotion – which is the first offer of its kind in the Australian appliance industry.
The promotion, which commenced in mid-September and runs until Sunday 5th November, offers customers a 10-year warranty on all ASKO products, as well 10% off all appliances.
“It’s always exciting when launching a market first product or promotion. We are so grateful for the collaboration and support we have received from our retail partners in planning this offer and are pleased with the results so far. We have the utmost confidence in our products and this is reflected through the warranty offer,” Butchatsky said.
The advertising creative used for the promotion features a Swedish flag that Butchatsky says is a strong reference to the brand’s heritage.
“We are always looking for ways to draw on our heritage and Scandinavian roots, the Swedish flag substituting a plus sign was a fun way to achieve this via this promotion.”