Fujitsu General Australia has extended Mark Taylor’s contract as brand ambassador to 2025, taking the partnership to 27 years.

The renewed agreement was originally established in 1998 and is already one of the longest personal endorsement agreements in Australia.

Fujitsu General Australia and New Zealand managing director, Philip Perham said Fujitsu General was proud to continue working with Taylor, who has been a highly valued member of the company’s family and respected by the Australian community.

“Mark has done a terrific job as brand ambassador for Fujitsu General Australia by being himself, a magical quality we wish to continue to utilise,” he said.

“Mark is a highly respected individual in both the sporting community and the public eye and is well known for his bright personality and values that include being caring and respectful, collaborative and inclusive. These values are identical to those we instill throughout the Fujitsu General family, which made it an easy decision to continue such a great partnership,” Perham said.

Taylor said he was delighted to be associated with Fujitsu. “I have thoroughly enjoyed my 24-year association and look forward to its continuation over the next three years. As the chairman of the Sporting Chance Cancer Foundation, I would also like to thank Fujitsu for its extremely generous donations over that past decade which have assisted many kids and their families throughout Australia,” he said.