To support global growth plans.

Australian headphone brand, Audiofly has appointed a new international sales manager, Ian Seaman, who will replace Matt Rowett. The appointment comes as the company plans to re-engage with the North American market in 2019.

As part of his remit, Seaman will also focus on existing plans for Europe and further building the brand in Australia. Audiofly’s decision to scale up its North American activity comes almost two years after closing its US office and follows an extensive restructuring of its global sales operations and go-to-market strategy.

Coupled with existing expansion plans in Europe and strong showings in Asian markets, including the Shanghai International High-End Hi-Fi Show and Portable Audio Festival in Japan, the return to North America signals Audiofly’s intentions to grow into a global brand.

As international sales manager, bringing more than 15 years of sales experience, Seaman will play a key role in growth plans, in conjunction with the sales director and Audiofly management team and board.

Audiofly co-founder and managing director, Ranae Chen said, “We are excited about the rich sales experience and energy that Ian has brought into the business, and he joins us at a particularly exciting time.

“Our new consumer and pro range has a unique sound signature that is resonating. With this confidence comes opportunity, including our decision to re-enter the North American market, while we also want to continue to aggressively expand in Europe and explore new avenues across Asia.

“Leading our sales team and developing strong relationships with existing and new partnerships are the next steps to fulfilling our ambitions in 2019 and beyond both here and internationally, and we are confident that Ian can help us deliver on these areas and beyond.”

Commenting on his appointment, Seaman said, “I am delighted to be joining Audiofly at such an exciting time in their journey. The dedication of the entire team is clear, we believe the time is right to forge ahead into key global markets, and I am looking forward to meeting and working with all our partners around the world.

“We also have to ensure that we are an Australian success story in our own backyard and believe we have the right product, people and sales strategies to continue to build on what are already very strong foundations.”