By Patrick Avenell
Myer will be relaunching its online stores later in the year, with CEO Bernie Brookes saying the two current options – Myer.com.au and MyFind.com – were “average” websites.
Brookes made these comments this morning at a retail seminar attended by Current.com.au. After first comparing Myer’s online sites to leading airlines, he then announced an imminent relaunch.
Click here to sign up for our FREE daily newsletter
“From the perspective of online, we have two offers: one is called a traditional Myer.com and one is MyFind,” explained Brookes. “A good way to think of it is one’s a Qantas type website and one’s a Jetstar website. “
“[MyFind] is a deal of the day format that you see quite often. It comes out of Hong Kong — GST free, Duty free, about 600-800 products. Our Myer site has 8,000 lines including new season fashion.
“They’re average websites at best. They’re going to become state-of-the-art websites as we’re spending a significant sum of money at the moment to get them fully operational and relaunched more properly a little bit later this year.”
Despite using such a negative word to describe Myer’s online proposition, Brookes said the stores were turning over around $5 million per year and growing.