Lexar has just announced a new consumer Christmas promotion where it is giving away over $15,000 worth of prizes for anyone who buys one of its gaming, mobile or photography memory cards.

The new Christmas promotion will run across all retailers who sell Lexar memory cards until 31 December 2009. Anyone who purchases one of the company’s gaming, mobile or photography memory cards during this time will then go in the running to win a daily, weekly or monthly prize.

According to Lexar, over $15,000 worth of prizes are up for grabs including daily double movie passes for Hoyts worth $34, weekly prizes of a Navman My55T GPS units worth $499 and monthly prizes of a Samsung 46” LED LCD TV worth $4,299.

All customers need to do to enter the prize draw is simply send an SMS with the last six digits of their Lexar barcode to 1993 3278 with their state and full name.