Electrolux unveils new cooking technology platforms

Expected to arrive in Australia in the near future.

Electrolux Home Products has unveiled a new product platform ahead of the company’s 100-year anniversary in 2019.

In an interview with Electrolux senior marketing manager for Australia and New Zealand, Richelle Barker, she told Appliance Retailer about some of the recent innovations unveiled at EuroCucina that are expected to arrive in the Australian market in the near future.

One of the highlights of the stand was SenseFry which provides the ability for people less confident with cooking certain foods to allow the cooktop to take the guesswork out of cooking certain types of food or dishes.

“SenseFry is precision frying that allows desired, consistent temperature to be reached before cooking for better looking results, for example when cooking steak or pancakes. Fast, precise cooking, ready when you are – it’s your steak, your way, just right every time,” Barker said.

“Electrolux induction was showcased at Eurocucina with chefs live cooking at a pop-up restaurant. Precise induction products were mapped to consumer pain points with built-in sensors to support the cooking journey,” Barker said.

“The Electrolux Connected kitchen is an intuitive, complete meal solution, assisted cooking, end to end. Electrolux enhances your kitchen experience with Assisted Cooking and this idea was shared at EuroCucina with live demonstrations of Taste OS every 30 minutes with actors bringing the experience to life. The demonstration showcased connected products and partnership with Innit.

“The Electrolux Eurocucina experience was a cooking showcase with professional chefs cooking and demonstrating Electrolux professional expertise using combination of professional and domestic appliances side by side to show quality results are the same.

“Our future is determined by the way we all live our lives. That’s why we strive to improve everyday life for millions of people and the world around us. It is embodied in everything we do. In every idea, every product and every human interaction. This is us– at Electrolux we shape living for the better.”

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