Smeg is going back to its Italian roots with a new consumer promotion targeted at retail consumers, offering the chance to win an Italian Vespa. 

Launched on 1 October and running through until 31 December 2013, the competition is open to any customer who spends $5,000 or more on any appliances from the Smeg range. To enter, consumers need to fill out a redemption form, saying (in 25 words or less) “why food cooks better in a Smeg oven”. 

Ten winners will receive a 2013 Vespa LX1503V in their choice of colour, valued at $7,190. The prize also includes all on-road costs. 

More information on the promotion, including the customer redemption form, can be found on the Smeg Australia promotions website.

Customers who buy $5,000 worth of Smeg appliances can win their very own Vespa.