By Martin Vedris

SYDNEY: Whirlpool is running a joint promotion with washing powder brand, Radiant, that rewards consumers with a year’s free supply of washing powder with the purchase of any Whirlpool front loading washing machine.

The promotion is supported by all major retailers, it will continue until the end of April and is available to consumers by redemption.

“We knew that this promotion was a prefect partnership between two leading brands,” said Whirlpool marketing manager Michael Van Raay.

“Whirlpool is constantly looking for ways to add value, so we are delighted to be able to continue an offer that is obviously what our customers want.”