By Claire Reilly

Masters is set to continue its rapid expansion, with the announcement of a new store opening in the Gregory Hills/Narellan area of south-west Sydney on Monday. According to a statement from Masters’ parent company, Woolworths Limited, the first store for NSW will bring “much need competition and choice to consumers”.

The store opening will be attended by the Premier of NSW, Barry O’Farrell – who is set to officiate a ‘board cutting’ ceremony to open the store – as well as Masters CEO Don Stallings. More than 100 staff, including store manager Michelle Oleson and other senior management, will be present at the opening.

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The store is located off the M5, at 630 Camden Valley Way, Narellan. The southern Sydney location will be the sixth operational site for the Masters franchise, which already has stores across Queensland and Victoria, including the first store that it opened in the outer-Melbourne suburb of Braybrook.

A joint venture between American home improvement retailer Lowe’s and Australian retail giant Woolworths, Masters has been a success story for its Australian parent company, with Woolworths Limited CEO Grant O’Brien saying the retail chain was “well ahead of budget”.

Woolworths is set to spend $100 million rolling out the big box Masters stores across Australian in the 2011-2012 financial year. The has a target of 150 stores by 2016.