By James Wells

SYDNEY: Fujitsu General and Daikin have both commenced multi-million dollar television advertising campaigns for the summer months.

According to Fujitsu General marketing manager, Milton Kaloudis, the brand’s latest campaign commenced earlier this month with a dedicated 30-second television commercial which has aired nationally.

“The ducted campaign, which has run throughout October and will run in the beginning of November, will be shown in conjunction with the new 30 and 15 second ads recorded last week,” Kaloudis said.

The inverter advertisements feature Mark Taylor and focus on Fujitsu’s new Smart Inverter wall hung range of air conditioners.

”This year’s campaign will appear on national TV, Pay TV, radio and various weekend print media inserts right through until early February.  As part of this summer’s promotion, we have produced a complete new range of point of sale material, which is themed to tie in with the current campaign,” Kaloudis said.

Daikin has also announced it will launch a $3 million advertising campaign which is designed to reposition the brand and reinforce family values. Daikin’s new advertising company has confirmed it will move away from its previous strategy of explaining the technical benefits of its products and concentrate on more emotional values.