Zip Water has welcomed Vivian Zurlo as marketing and innovation director for Australia and New Zealand to lead strategic marketing initiatives across commercial, residential and service channels, as well as innovation.

Zurlo was most recently chief marketing, innovation, people and culture officer for global markets at Bubs Australia for three and a half years. She has also worked for True North Company, Campbell Arnott’s, Lion and Simplot Australia within the past 10 years.

According to Zip Water, she brings a passion for “making a meaningful difference to people’s lives, through the growth of high quality, leading brands which contribute to a healthier and cleaner world”.

Zip Water managing director for Australia and New Zealand, Mike Abbott said the team was thrilled to welcome Vivian into the business.

“We’re thrilled that Vivian has joined us. Her strategic mindset, creative thinking, and expertise in consumer-centric marketing will be instrumental in advancing our brand and pushing forward innovation across our organisation,” he said.

“She has extensive experience in brand growth, commercial marketing, and digital transformation, championing best in class customer experiences and a strong insight-driven innovation culture, all of which strongly align with our values.”

Zurlo said she was looking forward to working closely with cross-functional teams within the business to drive continuous improvement and explore new avenues for growth.

“I’m delighted to be joining what is a fantastic team at an exciting point in the Zip Water story. I’m excited to contribute to such a beloved brand, as it continues to push the boundaries of innovation to deliver water at its best to consumers here in Australia, New Zealand and around the world.”