Yamaha has appointed a new digital marketing and ecommerce coordinator and marketing coordinator, both reporting to Yamaha head of marketing and sales strategy, Dale Moore.

Roshin Bista fills a maternity contract as digital marketing and ecommerce coordinator, responsible for SEO/ad campaign management, website management, support with Amazon and other ecommerce channels, as well as dealer and customer eDMs.

She brings vast experience in agency and B2C roles working for companies including La Mav, RISCO Group, Kurious Group and Moskos Communications.

“Roshin has fitted in supremely well. Her first day in the office was the first day for the entire company to resume back in the office together. It was then straight onto the Melbourne Hi-Fi show so a fast welcome to the industry,” Moore said.

Jacob Iaonnou replaces Shaun McMahon in the role of marketing coordinator. He is responsible for the coordination of advertising, graphic design, projects and events, as well as copy writing and admin duties such as budget management and campaign reporting.

He joins Yamaha after spending time in the construction and medical industries with companies including Marshall Restorations, K20 architecture and Thrivase.

“While the industries differ, his expertise crosses over extremely well and importantly, he has a passion for music and a great understanding of the Yamaha brand,” Moore said.