According to recent figures released by ComScore, Bing has once again increased its position in the internet search market. Google is still the clear leader, but Microsoft’s new entry is definitely turning heads.

Last week ComScore Inc released a study on the performance of Microsoft’s new Bing search engine and ranked its performance against key competition in its second week of public use.

According to the study Bing has considerably increased Microsoft’s performance in the rankings compared to the time before its launch.

“Microsoft sites saw its average daily searcher penetration and share or search result pages in the US continue to climb during the second week of Bing’s introduction,” said ComScore in a statement.

According to the results, the average daily penetration across Microsoft sites reached 16.7 per cent during the week of 8 – 12 June, which is three percentage points higher than the 25 – 29 May week before Bing’s launch.

Microsoft’s share of search result pages in the US also grew tp 12.1 per cent during the period, a three per cent increase.

Mike Hurt, ComScore senior vice president, commented on the exciting news.

“It appears that Microsoft Bing has continued to generate interest from the market for the second consecutive week. This early data reflects a continued positive market reaction to Bing in the initial stages of its launch,” he said.