By Craig Zammit 
SYDNEY: International Media Corporation (IMC) has secured the Australian distribution rights of EMTEC products in a partnership which will see the brand relaunched in Australia and the South Pacific region.

Effective immediately, IMC will distribute a complete suite of EMTEC recordable DVD, CD-R and professional media products, as well as a range of EMTEC USB flash drives, SD, Mini SD, Micro SD and compact flash cards.

“IMC is proud to be associated with EMTEC,” said a release from IMC.

“We look forward to working closely with our retail channel partners, to bring this respected brand and quality product line up, to our customers.” 

IMC will also be distributing a new range of camera bags, tripods and other accessories for cameras and camcorders.
“The EMTEC brand and logo, are synonymous with German and European design quality. The EMTEC products are manufactured to European quality standards which are higher than those of competing brands,” the release said.

In mid 2005, IMC was appointed exclusive distributor of all Memorex products for the Australian and South Pacific regions on an exclusive basis.

However, Imation Corp USA has since announced that on top of the acquisition of Memorex Products USA, Imation will also take over management of all Memorex products in Australia, as part of its global strategy.

Hence IMC and Memorex/Imation have officially parted ways.