By Adam Coleman

SYDNEY: Swiss manufacturer of premium coffee machines, Jura has announced a partnership with the world’s number one ranked tennis player and reigning Wimbledon, US Open and Australian Open Champion Roger Federer, as an ambassador for the brand.

The Swiss eight-time Grand Slam winner will represent Jura internationally and spread the message of values Jura believes it shares with Federer – performance, precision, prestige and passion for excellence.

“Jura and I grew up in Switzerland and conquered the world from there,” said Federer.

“Their high-quality espresso and coffee machines provide coffee connoisseurs all over the world with enthusiasm. I myself am one of them.”

Federer will feature in all Jura advertising campaigns commencing late 2006.

In Australia, this will include full page advertisements in leading press publications.

Point of sale material will also be available for Jura’s Australian Partners from October 2006.