By Martin Vedris

E3 Style, supplier of accessories for AV, portable audio, and camera, has created a new accessory brand called S-Sence to supply IT and camera specialist retailers and appointed Westgroup as the distributor for the new brand in that channel.

E3 Style advised that its traditional business model caters for mass market and discount variety retail channels including Dick Smith, Kmart and Big W. E3 Style said it will continue to service and supply those retailers directly, with its existing product line up.

“Our OEM and branded product range is now wide enough to service both the mass market and specialist retail channels,” said E3 Style Director of Business Development, Vanessa Jordan.

“Westgroup have the perfect business model to service those IT and camera retailers that require access to local supply stock and store representation. We are happy to be able to extend our offer to these retail partners, in the past we did not have the business model to satisfy these customers. The S-Sence range and partnership with Westgroup will successfully overcome this and as part of our strategy to ensure maximum success for each of our retail partners, our product ranges and offers will be channelised.”

Included in the S-Sence range are digital photo frames, cameras and camera accessories, portable power and IT accessories.