By Patrick Avenell

SYDNEY, NSW: Panasonic Australia will today preview a prototype of its new 3D television. Before this exhibition, however, the Japanese supplier has thrown a TV-shaped Molotov cocktail at its rivals, claiming plasma is the best panel format for watching 3D broadcasts.

“Plasma is the ideal technology platform for 3D. Not only does it offer better image response, but deeper blacks provide superior contrast and a wider viewing angle ensures the 3D image is uncompromised,” said a Panasonic spokesperson in a statement to the media.

Panasonic’s director of consumer electronics Paul Reid said the response to this technology has been phenomenal.

“For many people this is the most exciting thing to happen in the living room since the introduction of colour television. There has been an unprecedented amount of buzz around 3D TV and now Australia finally gets to see it for itself,” Reid said.

“People have been amazed at the lifelike quality of the image and immersive experience that 3D TV delivers. It really does create a 3D experience that easily rivals the best that can be seen in cinemas.”

Today’s preview release is something of a gazump for Panasonic. Until information of this briefing was announced, Sony Australia held the upper hand in 3D, with its media and trade briefing scheduled for Tuesday next week. will be attending Panasonic’s 3D TV preview session later this morning — check back later today for a full report.