Okay, so the 2014 FIFA World Cup might be done and dusted — and of course the Germans win it in the end — but that hasn’t stopped the Dutch from seeing the lighter side of this festival of football.

Even casual watchers of the World Cup will now know about Luis Suarez, the Uruguayan sharp shooter who decided to take a chunk out of Italian defender Giorgio Chiellini during the Group Stages. Well, Philips decided to ‘newsjack’ this event in English redtop Metro to promote its range of electric toothbrushes:


The fun for Philips didn’t stop there. Closer to home, the football-loving company that co-founded Dutch first division team PSV Eindhoven has been running this topical creative to promote its wet and dry shavers:



UnderCurrent doffs its cap to the creative types at Philips!