Woolworths is expanding its range of household appliances, baby, toys, pet care, health and beauty, with the launch of its Everyday Market platform on the Woolworths Australia website.

Australian customers can now access more products from household brands including Breville, Dyson, George Foreman, Nutribullet, Kambrook, Philips, Sunbeam, Tefal, Russell Hobbs, and more.

Woolworths general manager of Everyday Market, Lance Eerhard said the supermarket wants to make it easier for customers to shop in ways that work for them.

“Millions of customers use our website to shop for food and groceries every week. With Everyday Market, we want to help our customers get more of their everyday needs in one seamless and convenient online shop,” he said.

Woolworths has started with a small group of partners, including Big W, but has plans to more than double the online range and offer tens of thousands of new products over time.

Woolworths has been piloting the Everyday Market in select areas since July 2021 and the response was “encouraging” with strong demand for cookware, kitchen appliances and toys, according to Eerhard.

“Our customers liked being able to get different needs in one place, whether it be a kids’ toy, air fryer or set of clippers. We’re excited to take Everyday Market national and look forward to growing our range with new and existing partners.”

Products are shipped directly to customers by the Everyday Market partners through their existing delivery arrangements. Customers can select as many items as they want for one flat $10 shipping fee with no minimum spend on orders.

The Woolworths website and digital apps are visited by more than 12 million users each week.