Winning Group has acquired bathroom retailer, Rogerseller to expand its offering to include bathroom fittings and fixtures.

Rogerseller has three showrooms in Sydney, Brisbane and Melbourne, closely located to Winning Appliances showrooms in those states.

Winning Group CEO, John Winning said the acquisition of Rogerseller complements the group’s current kitchen, laundry and home appliance offering.

“Both the Winning Group and Rogerseller share many similarities, including being century-old family-run businesses, having a strong focus on providing exceptional customer service and offering customers the world’s best brands,” he said.

“We have achieved strong growth over the past 12 months and we will continue to look for strategic acquisitions and investments to complement our customer offering.”

Winning Group chief operating officer, Jo Devery (pictured below) has been promoted to a new role as CEO of Winning Retail to oversee and hold executive accountability for Winning Appliances, Winning Appliances Commercial, Rogerseller and Customer Experience.  

“Jo has been with the company for almost seven years and has contributed to the success of the business. I am confident that under her leadership, our bricks and mortar retail businesses of Winning Appliances and Rogerseller will continue to achieve our company mission of providing the best shopping experience in the world,” Winning said.

“I am excited and proud to take on the role as CEO of Winning Retail and to continue the Group’s century-old tradition of innovating and providing an exceptional customer experience. We are delighted that Rogerseller is joining the Winning Group and that we will now be able to offer a multi-sensory shopping experiences for kitchens, laundries and bathrooms,” Devery said.

“I want to thank John Winning for his continued support and I look forward to working with the Winning Appliances and Rogerseller teams located around the country to achieve our company mission and to impress every customer.”

Rogerseller managing director, James Edmonds added: “We are very proud to be succeeding the 125-year old Rogerseller brand and business to such an aligned and passionate family owned company in the Winning Group. Our fantastic Rogerseller team members, loyal and long-standing clients, and key supplier partners will all be welcomed as part of Australia’s leading kitchen, laundry and bathroom retailer.”

Edmonds will continue in his role during a transition period before retiring from day-to-day operations and responsibilities of the business.