By Sarah Falson
SYDNEY: LG is offering five customers the chance to win a private meal and accommodation package catered by celebrity chef and host of Fresh, Peter Evans, along with a free cook book with selected microwave purchases.
Customers who buy one of nine selected microwaves and light wave ovens will receive a bonus cook book, The Australian Women’s Weekly Cook Book, for the Mother’s Day period.
“This Mother’s Day, LG will give family members more incentive than ever to spoil mum with our premium range of Light Wave Ovens and microwaves,” said LG category manager, major appliances and floorcare, Irena Stojceksa.
“Convenience and ease of use is paramount in LG’s Light Wave Ovens and Round Cavity microwave range and with the added bonus of Australia’s most popular staple cook books, customers will find this Mother’s Day offer hard to resist.
“In addition, five lucky mum’s will truly have a Mother’s Day experience to remember as Peter Evans wows winners and friends with his culinary genius at the exclusive dinner party,” she said.
Kitchen appliances rate highly on the list of gift ideas for mum, making May the second-busiest time of the year for LG whitegoods sales, behind Christmas.
“LG believes this extra incentive will prove to be a successful promotional strategy,” said the company.
“With just under one month left until 10 May, LG makes choosing a gift for Mother’s Day so much easier for family members with this one-of-a-kind offer.”
The offer and competition run from 10 April until 31 May, and cookbook will be supplied to customers via redemption.
“LG’s range of Light Wave Ovens and microwaves boast convenient space and time saving features and are sure to look magnificent in any modern kitchen,” said the company.