Whitfords of Five Dock has a family retail history spanning almost 100 years with the genesis for the appliance business born from a booming housing market in the mid twentieth century. Today, the retailer is enjoying similar market conditions and Proprietor, Andrew Whitford told Appliance Retailer, it had experienced a strong first half, which is continuing throughout 2015.

Andrew Whitford

What are your predictions for the second half of the year?

With Sydney property prices continuing to grow we will see the renovation market continue to become stronger. People will reinvest in their homes and will be looking for quality appliances.

What opportunities do you see for the electrical retailing industry?

Most customers are looking for quality appliances with strong brand recognition. It is the retailer’s job to make sure they are sold products that reflect their desire.

What threats are currently present in the industry?

The internet is continuing to drive margins down and hopefully, time will clear out some of the cheap sites that don’t even have accounts with suppliers.

What is your favourite product of 2015 so far?

The new range of Miele washers and dryers are fantastic and selling well.