After 15 years with the company.

Silvia Del Vitto (pictured below) is the new managing director for Whirlpool Corporation and its integrated Oceania business. Del Vitto, who replaces Sanjay Prasad, will relocate to Melbourne from Singapore, and oversee operations that will include a focus on continued growth for the Whirlpool and Ariston brands in the Australian and New Zealand markets, as well as across Oceania.

Del Vitto has been with Whirlpool for 15 years in a wide variety of management roles, most recently as market director of the Far East region for the Ariston and Indesit brands, which included Australia and New Zealand.

Prior to this, she spent many years working in Whirlpool’s EMEA region based in Europe, as product marketing director and senior brand manager bringing global insight, hands-on experience and management strategy to her new role.

Commenting on her appointment, Del Vitto said, “I am very excited to be joining the Oceania team and bringing my global Whirlpool experience to the region at a time of such positive growth in the business.”

“While the local business has grown significantly, especially in the last 12 months, there is so much more to be done. Our multi-brand portfolio ensures we have many compelling options for our key channel partners, which is backed by our global commitment to drive innovation in the smart kitchen, smart laundry and beyond.

“These are iconic, trustworthy brands already well-known to Australian and New Zealand consumers, and I am looking forward to being involved in the next chapter of their growth across this region”, she added.

Whirlpool South Asia president Arvind Uppal said, “Silvia brings a strong background in product and brand development from Europe. Combined with her recent stint in Asia Pacific in operations she is ideally suited to develop and build the Oceania business where our focus is to build a multi brand/channel strategy with largely European sourced products. I wish her all the very best for the future”.