Westinghouse has launched a new brand platform, ‘Happy to Help’, reaffirming its position as the quiet and reliable helping hand in the home.

The platform demonstrates the role that Westinghouse plays in life’s moments from birthdays to weeknight dinners, supporting households with functional, efficient, and uncomplicated appliances that deliver what they promise.

The hero creative film tells the story of a dinner party gone wrong with Westinghouse quietly stepping up to save the day, challenging category stereotypes and conventions by using humour to emotionally connect with consumers.

“Westinghouse is one of the largest and most iconic brands in its category in Australia and in fact, one of the largest brands by volume in the Electrolux Home Products portfolio, making Australia a critical market for Westinghouse,” Electrolux Australia and New Zealand managing director, Kurt Hegvold said.

“We’re thrilled that with the launch of this new range we can offer Australians and New Zealanders uncomplicated appliances that make life easier and let them get back to the things that really matter.”

The Happy to Help campaign launch, which coincides with the release of the new Aspire+ kitchen and laundry range, is rolling out across paid, owned and earned channels.